The Gucci pop-up community space and café in London was a celebration of Gucci's centenary year. It was a brilliant evolving “multi-sensory experience” that was “reskinned several times during the life cycle of the activation. The awesome designs featured a listening lounge, which played vinyls curated by the likes of Billie Eilish, Arlo Parks and Sir Elton John. There was also an Aria runway experience, where a film of the collection was played in a room filled with cameras, flashbulbs and flora, as seen on the runway.
Visitors to the activation could also pick up a coffee in the Gucci café, which hosted London's creative communities during the activation.