The Project:
The Cannes Lions festival has been bringing the creative industry together since 1954. This one-of-a-kind event, hosted in Cannes, is a week-long event of keynote speakers, networking, awards, celebrations and brand activations.
The festival is a global benchmark for creative excellence and attracts around 15,000 registered delegates from 90 countries to celebrate the best of creativity in brand communication, discuss industry issues, and network.
Brands, agencies, media companies and consultancies use Cannes Lions as a platform to showcase their success and engage with their global audience.
Our Solution:
Noba has been working on Lions since 2016, providing connectivity and WiFi services for some of the main activations, and working with agencies & global brands to deliver rock-solid connectivity. 2022 Lions was our biggest year yet, delivering on four major activations.
The Cannes Lions International Festival of Creativity presents an ideal opportunity for brands to engage with advertising and marketing creatives through physical activations.
Working with creative events agency, Wonderland, Noba provided the network infrastructure and live support to the Twitter Beach structure, complete with meeting areas, hospitality, stages, and entertainment.
Noba also had the privilege of working with Spotify on Spotify Beach, one of the main highlights for Cannes Lions, with fantastic evening entertainment from global superstars such as Post Malone, Kendrick Lamar and Dua Lipa.
We also supported Jack Morton, providing the managed network connectivity to the awesome Meta Beach.
Finally, we worked with the fantastic VaynerX Yacht team, providing Internet, WiFi, and around-the-clock support on the VaynerX super yacht, which had a jam-packed schedule with Gary Vaynerchuck hosting several high-profile meetings and events.
